CRANKY CUP™ — Brand Asset Rights Statement

Brand Assets Covered:


This Brand Asset Rights Statement applies to all Cranky Cup™ intellectual property, including but not limited to:


  • The Cranky Cup™ mug character and all variations of its facial expressions, poses, steam shapes, or stylized forms.
  • The circular badge design containing the phrases “Coffee for People Who Hate Mornings” and “And Small Talk Before Their First Cup”, including the centered mug icon and related stylistic elements.
  • All Cranky Cup™ logos, word marks, taglines, icons, packaging graphics, marketing images, product labels, badges, illustrations, and proprietary visual elements.
  • Any future adaptations, derivative artworks, or brand extensions created for packaging, merchandise, advertising, or digital use.


Ownership & Trademark Claims:


Cranky Cup™ asserts exclusive rights to the brand assets listed above. These assets function as trademarks, trade dress, and brand identifiers that distinguish Cranky Cup™ products in the marketplace. Use of ™ indicates our active claim of trademark rights, even while federal registration is pending or not yet filed.


Restrictions on Use:


No individual, business, reseller, or third party may:


  • Use, reproduce, alter, distribute, or display Cranky Cup™ brand assets without express written permission.
  • Incorporate any Cranky Cup™ logo, mug character, badge design, or tagline into their own branding, advertising, or product packaging.
  • Create derivative or look-alike characters, icons, or graphics that could reasonably be interpreted as part of the Cranky Cup™ brand.
  • Use Cranky Cup™ assets in a manner that misleads customers or implies affiliation, sponsorship, or endorsement.


Permitted Use:


Authorized partners and resellers may use Cranky Cup™ brand assets only as outlined in written agreements or brand guidelines issued directly by Cranky Cup™. Any usage outside the scope of such authorization is prohibited.


Protection & Enforcement:


Cranky Cup™ actively monitors and enforces its trademark and brand rights. Unauthorized use may result in takedown requests, DMCA actions, account-level reporting, or further legal steps to prevent misuse or brand confusion.


Questions or Permissions:


For licensing requests, media usage, reseller approval, or brand partnership inquiries, contact: support@crankycup.com